Business Backgrounder

This ebook is the basic stuff about businesses to help you understand the business world and your workplace.  Business is all about profit - do you know what profit really is and the different ways to calculate it?  What about how the ways in which a company is financed can affect the company culture?  I'll tell you.  And I'll help you understand how the business strategy shapes just about everything else about a company.  Also, I'll give you an introduction to the way some companies are organized so you can understand the difference between Sales and Marketing, for example. I'll also point out how the internet and social media are going to change just about every business in the future.

I know this stuff sounds boring. I know you don't care.  But this is important.   I'm not trying to turn you into an MBA, but there is some basic stuff here that may help you understand some of the crazy things that happen in your company at the end of each quarter.

Instructions for downloading your ebook will be provided after checkout.

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